Showing posts with label human factors. Show all posts
Showing posts with label human factors. Show all posts

Monday, May 30, 2011

Powerful piece: "On Patriotism"

Patriotic CartoonImage via WikipediaThe last refuge of scoundrels takes another lashing here.

Excerpt:
When we say “John is a patriot,” we mean “John is a reliable member of our dog pack,” nothing more. The pack instinct seems more ancient, and certainly stronger, than morality or any form of human decency. Thus, once the pack—citizenry, I meant to say—have been properly roused to a pitch of patriotism, they will, under cover of the most diaphanous pretexts, rape Nanking, bomb Hiroshima, kill the Jews or, if they are Jews, Palestinians. We are animals of the pack. We don’t admire patriotism. We admire loyalty to ourselves.

The pack dominates humanity. Observe that the behavior of urban gangs—the Vice Lords, Mara Salvatrucha, Los Locos Intocables, Crips, Bloods—precisely mirrors that of more formally recognized gangs, which are called “countries.” Gangs, like countries, are intensely territorial with recognized borders fiercely defended. The soldiers of gangs, like those of countries, have uniforms, usually clothing of particular colors, and they “throw signs”—make the patterns of fingers indicating their gang—and wear their hats sideways in different directions to indicate to whom their patriotism is plighted. They have generals, councils of war, and ranks paralleling the colonels and majors of national packs. They fight each other endlessly, as do countries, for territory, for control of markets, or because someone insulted someone. It makes no sense—it would be more reasonable for example to divide the market for drugs instead of killing each other—but they do it because of the pack instinct.

Packery dominates society. Across the country high schools form basketball packs and do battle on the court, while cheerleaders jump and twirl, preferably in short skirts (here we have the other major instinct) to maintain patriotic fervor in the onlookers. Cities with NFL franchises hire bulky felons from around the country to bump forcefully into the parallel felons of other cities, arousing warlike sentiments among their respective fellow dogs. . . .



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Sunday, January 3, 2010

gallons per mile better than miles per gallon

A gas can that has a marked capacity of one U....Image via Wikipedia

Although many of our problems are not easily solved, we can still make progress on most by paying attention to how our human perceptions and ways of thinking --- evolved for a very different, non-technological environment --- deceive us.

HOW WE MISREAD CAR FUEL CONSUMPTION

Duke University - Posting a vehicle's fuel efficiency in "gallons per mile" rather than "miles per gallon" would help consumers make better decisions about car purchases and environmental impact, researchers from Duke University's Fuqua School of Business report in the June 20 issue of Science magazine.

Inspired by debates they had while carpooling in a hybrid car, management professors Richard Larrick and Jack Soll ran a series of experiments showing that the current standard, miles per gallon or mpg, leads consumers to believe that fuel consumption is reduced at an even rate as efficiency improves. People presented with a series of car choices in which fuel efficiency was defined in miles per gallon were not able to easily identify the choice that would result in the greatest gains in fuel efficiency.

For example, most people ranked an improvement from 34 to 50 mpg as saving more gas over 10,000 miles than an improvement from 18 to 28 mpg, even though the latter saves twice as much gas. (Going from 34 to 50 mpg saves 94 gallons; but from 18 to 28 mpg saves 198 gallons).

These mistaken impressions were corrected, however, when participants were presented with fuel efficiency expressed in gallons used per 100 miles rather than mpg. Viewed this way, 18 mpg becomes 5.5 gallons per 100 miles, and 28 mpg is 3.6 gallons per 100 miles รข€" saving 2 gallons, which, in today's gas prices, saves $8 over 100 miles and $800 over 10,000 miles. The improvement from 34 to 50 mpg reduces gas consumption from 3 to 2 gallons over 100 miles and saves only half as much gas and money.

"The reality that few people appreciate is that improving fuel efficiency from 10 to 20 mpg is actually a more significant savings than improving from 25 to 50 mpg for the same distance of driving," Larrick said.

Soll noted that replacing a large vehicle that gets 10 mpg with one that gets 20 mpg reduces gas use per 100 miles from 10 gallons to five, a 5-gallon savings. Replacing a small vehicle that gets 25 mpg with one that gets 50 mpg reduces gas use per 100 miles from 4 gallons to 2, a saving of only 2 gallons.

"Miles per gallon is misleading and can play tricks on our intuitions," Soll said.

"For families and other owners of more than one type of vehicle, the greatest fuel savings often comes from improving the efficiency of the less efficient car," Soll added. "When fuel efficiency is expressed as gallons per 100 miles, similar to what is done in other countries, it becomes clear which combination of cars will save a family the most gas.

"We believe that everyone should try to be as fuel efficient as possible. For some people, that may mean driving the most efficient car available, such as a small hybrid car, but for others it may mean finding the most efficient option possible within their chosen class of car," Soll said. "There are significant savings to be had by improving efficiency by even two or three miles per gallon on inefficient cars, but because we communicate in miles per gallon, that savings is not immediately evident to consumers."

The authors recommend that consumer publications and car manufacturers list efficiency in terms of gallons per 10,000 miles driven. "This measure makes it easy to see how much gas one might use in a given year of driving and how much gas, and money, can be saved by opting for a car with greater efficiency," Larrick said.

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