Most Excellent: NeighborGoods - sharing stuff instead of buying

Here at LOVESalem HQ we've been mulling over trying to create a neighborhood-based tool exchange using a Googledocs spreadsheet . . . . But the universe was listening and sent this nifty tool our way. Like Freecycling only better, because you can share stuff that you want to keep instead of just giving it away. (Thanks to LOVESalem foreign correspondent Jeff N for the lead.)

Micki "Mickipedia" Krimmel's LA-based startup NeighborGoods.net launches nationwide throughout the USA today (before, the service was only available in Southern California). The big idea: borrow and lend stuff with your neighbors instead of buying things new. From Micki's launch announcement:

NeighborGoods.net offers a unique service by building upon the success of sites like Craiglist and Freecycle. Inspired by their ability to encourage re-use and keep waste out of landfills, NeighborGoods goes one step further to help people get more value out of stuff they actually want to keep. Members can safely borrow a lawnmower, lend a bicycle, or earn some extra money by renting a DVD collection. NeighborGoods is like Craigslist for borrowing. NeighborGoods provides all the tools to share safely and confidently including transparent user ratings and transaction histories, privacy controls, deposits, and automated calendars and reminders to ensure the safe return of loaned items.

Intro video embedded above, and available here on Vimeo.