Now that's marketing. The famous "Index" feature in the November 2010 Harper's magazine has this as the first entry:
Date that Tea Party Bookshop of Salem, Oregon, changed its name to Tigress Books: 8/24/10
Alas, Tigress Books has decamped to Monmouth and we're the worse for it. Best wishes to JoAnne there.
STRONG Salem is for everyone who wants to help and participate in getting Salem, Oregon, to quit chasing Growth Ponzi Scheme plans and instead become a resilient, fiscally responsible place that lives by the wisdom that "Communities exist for the health and enjoyment of those who live in them, not for the convenience of those who drive through them, fly over them, or exploit their real estate for profit."
My English teacher from college sent that page to me.
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